This course addresses the following topics:
What is innovation
Why innovation is important in economy, business, and society
Why some people/organizations innovate more successfully
How can you be successful in managing innovation?
We focus on digital technology as innovation drivers (technovation).
Selected articles, book chapters and slides accessible through e-l.unifi.it.
Recommended readings are:
books:
Denning, P. J., & Dunham, R. (2010). The innovator's way: Essential practices for successful innovation. MIT Press.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. Wiley. com.
Stickdorn, M., & Schneider, J. (2010). This is service design thinking: Basics--tools--cases. BIS Publishers.
Verganti, R. (2013). Design driven innovation: changing the rules of competition by radically innovating what things mean. Harvard Business Press.
Tidd, J., Bessant, J., & Pavitt, K. (2005). Managing Innovation: Integrating technological, market and organizational change.
papers:
Chesbrough, H. (2010). Business model innovation: opportunities and barriers. Long range planning, 43(2), 354-363.
Porter, M. E., & Kramer, M. R. (2011). The big idea: creating shared value.Harvard Business Review, 89(1), 2.
on line resources:
http://www.innovation-portal.info/
http://www.managing-innovation.com/
http://www.designdriveninnovation.com/
http://www.businessmodelcanvas.it/
https://bmfiddle.com/
http://files.thisisservicedesignthinking.com
Obiettivi Formativi
General knowledge (know about innovation)
understand the course topics
Capabilities (execute innovation)
observe anomalies/needs and detect opportunities for innovation
conceive and design new business models using canvas
design and prototype solutions
support adoption of your solutions
Behaviours (be generative innovator)
train yourself to become a generative innovator
set up your innovation appetite
Prerequisiti
Softs skills:
open-minds to interact, learn, share
technical writings
presentations and public speaking
Hard skills
management accounting
project management
Metodi Didattici
Combination of lecture, groupwork, presentation and case-study
Final exam: presentation of a paper - not more than 15 pages long, normal margins, 12 p. font, 1.5 line spacing – to give reasoned analysis of classworks (TBC).
Grades are given in ECTS systems and translated into 30-point scale. Participation to the classroom is recommended.
Programma del corso
M1- Introduction
M2 - Design thinking
M3 - Business modeling
M4 – Process modeling
Annexes