This course is purposed to provide the fundamentals of corporate strategy and of the methods for managing strategic initiatives, with particular focus on digital transformation (i.e. Industry 4.0) and servitization (i.e. service business development in product centric firms)
“Service Strategy: guida pratica per crescere con i servizi” Kowalkoski, Ulaga, Rapaccini, 2018, Franco Angeli.
Learning Objectives
The general aim is to lay the foundations for the understanding of the role and functioning of enterprises within the economic system, through the interpretation of strategies for developing competitive advantage, the analysis of return on investment and the analysis of economic, financial and equity conditions.
CC14: Knowledge and understanding of company organisation (business culture) and professional ethics.
final written and oral examination, presentation of a case study
Course program
M1: strategies and governance modelsM2: growth due to internationalization, M&A, differentiation, supply chain integration M3: digital business modelsM4: servitization